Introduced a groundbreaking new anti-depressant
J&J was launching a new, groundbreaking antidepressant and needed a website to help customers understand the drug and treatment process. The challenge? The site needed to convey a lot of detailed information – including government-mandated disclosures, patient testimonials, and treatment facility information.
Our UX services provided the organization they needed. We established structure with a sitemap and designed detailed wireframes to define interactions and information layers. We also oversaw all creative development.
The resulting website balances providing a large amount of complex information in a digestible format that informs and leaves users wanting to learn more to continue their treatment journey.
J&J was launching a new, groundbreaking antidepressant and needed a website to help customers understand the drug and treatment process. The challenge? The site needed to convey a lot of detailed information – including government-mandated disclosures, patient testimonials, and treatment facility information.
Our UX services provided the organization they needed. We established structure with a sitemap and designed detailed wireframes to define interactions and information layers. We also oversaw all creative development.
The resulting website balances providing a large amount of complex information in a digestible format that informs and leaves users wanting to learn more to continue their treatment journey.
